When you hire a real estate agent, you are actually hiring 2 people in one. First and most obvious, you are employing the services of someone to market your home.
In the new millenium, your Realtor needs to go beyond planting a sign in your front yard and running an occasional ad in the newspaper. I spend more than most companies to expose your home to potential homebuyers. My goal is to be certain that every serious homebuyer in the market knows your home is available whether that buyer is looking on his own or through another agent, whether that buyer is looking in newspapers, on the Internet or driving through neighborhoods.
The second and most important, the person you are hiring is a professional to guide you through the maze of legal paperwork, inspections, financing and inevitable hitches to complete the sale of your home after you've found your buyer.
Because it is an unfortunate fact of life that today's consumers are more inclined to litigate than ever before, you want a seasoned, knowledgeable expert to negotiate on your behalf, to prepare a strong contract that clearly addresses the many details of the transaction, to monitor the buyers' financing and to oversee the many details that must be handled on the way to closing. Satisfied clients that have bought and sold as many as 2 and 3 homes through them over the years, My team offers the best service available to home sellers.
There's more...There are three reasons a property sells:
Price
Condition
Realtor
About Price and Condition
The seller controls these. Especially in our area, where every home and lot are unique, the right price can only be determined by a well-researched market evaluation. As a home seller, you should get a written market analysis comparing your home to similar properties that have recently sold and that are currently on the market. Your home's condition is vital to a sale. A clean, well maintained home enjoys a competitive edge over all the other homes on the market. You'll sell faster and at a higher price if you 'stage' your home to enhance its appeal. I will assists you with pricing and staging recommendations.
About the Realtor
You want your home presented to the marketplace broadly and in its best light. Look for an extensive marketing campaign and professional marketing materials. Your Realtor advises you on market conditions, negotiating and contracting strategies and closing activities. Just as you insist on an experienced doctor to treat your family, you want a Realtor with a proven track record to represent you in the sale of your home. I will take your property to the market with an extensive marketing campaign and uses their years of successful experience to advise you on contract negotiations and closing requirements.
HomesNVA's Marketing Program
Assist you in correct pricing with computerized market analysis comparing past six months market activity.
Assist you in staging your home to enhance appeal.
Professionally photograph and add virtual tour your property.
Install lockbox to encourage other agents to show your home.
Install Realtor's sign with information box.
Enter in MRIS computer and catalog - reaches over 10000 Realtors each week.
Enter in my web-site www.HomesNVA.net, reaches over 500,000 internet users each month.
Conduct Realtor tour and pricing opinion.
Professionally created brochure with map for office walk-in traffic.
Distribute new listing flyer to Fairfax, Arlington, Loudoun county Realtors.
Professionally created full color Property Profile to be available at your home.
Direct mail to neighbors announcing your listing.
Search our Homesdatabase for buyers for your home.
Advertise in global, regional, and local media approximately every other week - reaches tens of thousands of buyers each week to provide maximum exposure to your home for sale.
Relocation and referral buyers to your home.
Cross-market against Cris andRe/Max's other listings.
Feature your home in my magazine, HomesByDesign which goes to homes every 2 months.
Promote at MLS marketing sessions.
Check your sign, marketing materials bi-weekly.
Follow up on every showing.
Call you weekly, send bi-weekly reports with ads, showing feedback.
Perform 5-showing/15-day marketing reviews.
Assist with price or condition adjustments indicated by showing feedback.
A Few Words on Pricing
Do not list with the Realtor who gives you the highest price. Consumer Reports stated . . . "Expect the agent to suggest a price range, but don't let that frame you in. Be aware that some devious agents will at first suggest a very handsome price. Then, after they have the listing and the house hasn't sold, they'll come back with a pitch to lower the price."
If you bought IBM stock 5 years ago and wanted to sell it today, would you call your stockbroker and tell him that you insisted on selling at a 200% profit? Or would you ask him to advise you about what the market price is? Same principle with Realtors and their market analyses.
I will prepare a thorough, well-researched market analysis on every listing. As a result, I sell my listings at very close to asking price and I don't experience appraisal problems. Its part of the service you pay for.
A few words on Condition
We live in our homes in one way, we market them in another. Just as builders recognize that a finished, clean, pleasantly decorated model home enables them to enhance the appeal of the homes they are building, 'staging' your home to enhance its appeal will give you a competitive edge against all the other homes on the market.
$500 spent cleaning, painting and making minor repairs will pay you back $5,000 in a higher sales price and result in a faster sale.
I know which items are cost-effective and will pay you back many times over in buyer interest. After you agree to list your home with them, they will detail which simple, easy steps you can take to enhance your home's appeal.
I am responsible for marketing your home. You are in control of the marketability of your home.
RE/Max Allegiance - 6226 Old Dominion Dr., Mclean, VA 22101
In the new millenium, your Realtor needs to go beyond planting a sign in your front yard and running an occasional ad in the newspaper. I spend more than most companies to expose your home to potential homebuyers. My goal is to be certain that every serious homebuyer in the market knows your home is available whether that buyer is looking on his own or through another agent, whether that buyer is looking in newspapers, on the Internet or driving through neighborhoods. 
A few words on Condition
